Lismany Medina, a proud Bostonian now thriving in Salem, MA, is a first-generation Dominicana-Americana with a flair for creativity and connection. A brand developer, creative designer, and self-proclaimed digital pioneer since the early 2000s, she brings over a decade of expertise in leading creative strategies for METALCON.
Armed with a Bachelor’s in Art and Business focused on Graphic Design and Marketing—and more than 20 years of hands-on experience—Lismany fuses technical skill with artistic vision to craft impactful campaigns. Fluent in Spanish and English, she approaches her work with inclusivity and a dynamic energy that drives results.
As the sole creative lead for METALCON, the largest international event for the metal construction industry, Lismany wears many hats as the Brand and Marketing Director: designing all digital and print assets, managing the website, developing email campaigns, and overseeing organic social media. Her efforts ensure the brand stays cohesive, bold, and engaging across all platforms—a feat made even more impressive by the event’s scale and complexity.
Her creative journey began at 14 when she taught herself graphic design with Adobe Photoshop (post-Paint Shop Pro days—shoutout to the OGs). Around the same time, she mastered HTML and web development, coding over a dozen websites by 16, like the tech-savvy wizard she is.