Kristin Howland

Director of Benchmark Intelligence

Kristin Howland is a global marketing leader passionate about transforming insights into strategies that drive growth, inspire teams, and strengthen brand impact. Throughout her career, Kristin has helped organizations bring new products to market, accelerate digital adoption, and build customer trust through data-driven, collaborative marketing.

Kristin specializes in connecting business objectives with market intelligence—empowering teams to execute bold go-to-market strategies, optimize launches, and translate complexity into clarity. Her leadership style blends strategic precision with empathy, fostering cultures where creativity, accountability, and shared success thrive.

Outside of work, Kristin channels her energy into health, wellness, and community—serving on the Cape Cod Hospital Auxiliary Board to help raise $1M for a new Cancer Services Center, she is on the Associate Board of Girls on the Run Boston, fostering empowerment and positivity for young girls, and she is also the Chair of Mass EQLHS, helping scientists and researchers improve health outcomes. You can also find Kristin pursuing endurance sports including five marathons and 30+ half-marathons.