Build a Culture of Business Development Success—Start with Marketing Data

How do you grow your firm beyond repeat business and referrals? Today you need smart, effective marketing and a culture of business development success to attract a steady stream of clients and grow in an increasingly competitive world.

Join your colleagues and professional services marketing guru Mike Schultz, author of Professional Services Marketing—How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success for this 60-minute live podcast and learn the basics of a research-based marketing and sales approach.
Mike will reveal marketing strategies and tactics already used by thriving, high-growth firms. He’ll discuss–using practical steps and examples—how firm leadership can move from lackluster efforts to brilliant performance. You’ll learn:

  • The basics of a A/E marketing strategy
  • Mining data to create goals and milestones
  • How to take a disciplined approach to better sales
  • The best way to create a strong, steady flow of new clients

About the Presenter:
Mike Schultz is a bestselling author of Professional Services Marketing, Rainmaking Conversations and Insight Selling, Director of the RAIN Group Center for Sales Research, and President of RAIN Group, a global sales training and performance improvement company. He and RAIN Group have helped hundreds of thousands of salespeople, managers, and professionals in more than 73 countries transform their sales results and unleash their sales potential.

To view a handout from the podcast recording, click here.