Bio
Natalia Castro is a dedicated and accomplished professional with over 12 years of experience in the AEC industry and 18 years in business operations. As the Chief Operations Officer (COO) and Shareholder of Saltz Michelson Architects (SMA), she plays a pivotal role in driving the firm’s growth and operational excellence. Natalia oversees the daily operations, ensuring continuous improvement and aligning the company’s strategic goals for sustained success.
Joining SMA during a critical ownership transition, Natalia spearheaded the development and execution of a refreshed strategic plan under the new leadership. Her efforts resulted in remarkable growth, with SMA’s gross receipts increasing by 110% and the firm’s size expanding by 30%, with further growth anticipated under her leadership.
A U.S. Navy Reserves Veteran with a background Criminal Analysis and Forensic Psychology, Natalia’s analytical skills and operational expertise have been instrumental in her success as a business operator. Certified as a coach, she is passionate about helping businesses transform their vision into profitability while empowering leaders to achieve their full potential.
Recently, Natalia has taken a deep dive into the world of AI technology, focusing on its impact on business operations. She has been actively leading discussions and initiatives on integrating AI with strategic planning, positioning organizations to leverage AI for operational efficiency and long-term success.
Outside of her professional role, Natalia enjoys spending time outdoors, snowboarding, and traveling, always embracing new experiences and perspectives. Her ability to combine strategic thinking, adaptability, and innovation has made a meaningful impact in the AEC industry, and she remains dedicated to helping firms achieve continued growth and success in the years to come.