Natalia Castro


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Expertise: Strategic Planning


Natalia Castro is a dedicated and accomplished professional with over 11 years of experience in the AEC industry. Currently serving as the Chief Operations Officer (COO) and Shareholder of Saltz Michelson Architects (SMA), Natalia is the firm’s second-in-command. She leads and oversees the company’s day-to-day operations to ensure growth and continuous operational improvement.

Natalia joined SMA during a crucial ownership transition, with her primary objective being to implement a strategic plan under the new leadership and help create and establish a refreshed brand. Through her exceptional leadership and strategic vision, she not only ensured a seamless transition but also significantly contributed to the firm’s growth. Under her guidance, SMA’s gross receipts increased by an impressive 110%, and the firm expanded by 30% in size, with continued growth on the horizon.

Natalia is a proud U.S. Navy Veteran with a strong analytical background, holding a degree in Criminal Analysis and Forensic Psychology. Her military experience, coupled with her academic expertise, led her to discover her true passion and talent as a Business Operator and coach. Natalia’s personal mission in life is to help businesses translate their true passion into production and profitability, utilizing her natural leadership and strategic skills to drive success and empower new leaders.

In her professional journey, Natalia has demonstrated an unwavering commitment to innovation and collaboration, earning respect and recognition from her peers and industry partners.

Outside of her professional endeavors, Natalia enjoys exploring her interests in biohacking, snowboarding, and traveling, appreciating diverse cultures and perspectives on her journeys. With her unique blend of determination, adaptability, and creativity, Natalia Castro continues to make a significant impact in the A/E/C industry and is poised for even greater accomplishments in the future.