Monday, October 13, 2025 – 1:00 – 2:00 PM ET
Presented by Jared Jamison, Chief Strategic Planning Consultant, PSMJ Resources, Inc.
Is your firm is trapped in a race to the bottom? 80% of AEC firms struggle with commoditization, competing against dozens of qualified firms for the same projects, all telling the same basic story. Meanwhile, a select group consistently wins premium projects, enjoys stronger client relationships, and achieves industry-leading profitability. What’s their secret? They’ve cracked the code on strategic positioning. Hear PSMJ Chief Strategic Planning Consultant Jared Jamison explain how to identify your differentiating position in the market and leverage it for maximum results. He dives into how you can:
• Escape the commoditization trap that’s keeping your margins thin, and your team overworked
• Identify your firm’s hidden competitive advantage that clients value most (it may not be what you think)
• Make the right strategic decisions to strengthen your competitive advantage, better serve your clients, and improve your profit margins
• Create a sustainable competitive moat that keeps competitors at bay while you capture market share
This isn’t another theoretical strategy discussion. You get practical and actionable insight on how to think about positioning, pricing, and how you run your firm —with actionable takeaways you can implement immediately. Stop hoping to outwork your competition. Start outthinking them.
About your presenter:
After a successful career of over 20 years with AEC firms, Jared Jamison, P.E., shifted gears to pursue his passion for helping other firms succeed through consulting and teaching. Jared is an accomplished engineering executive with extensive experience in engineering management, operations, financial management, and business strategy.
Jared spent most of his career at Hankins and Anderson, a full-service AE firm of approximately 200 people that specialized in federal building design. Jared served as a Senior Vice President and Director of Operations where he was responsible for overseeing and directing the operations of the firm. He was heavily involved with strategy, management, and finance and was also responsible for developing and implementing the firm’s strategic management system and improving its quality management system.
After Hankins and Anderson was acquired by Mason & Hanger, Jared was responsible for leading the integration of the two firms’ operations and was responsible for developing and monitoring Mason & Hanger’s strategic plan. He also served as Mason & Hanger’s Vice President of Operations. Jared also served as a Department Head, Chief Structural Engineer, and Senior Structural Engineer at Hankins and Anderson.
Jared began his career as a structural engineer at Stanley D. Lindsey and Associates, where he designed low- and high-rise buildings and specialty structures. He also worked at URS Corporation designing bridges, including the first extradosed cable-stay bridge in the world. Working for several different types of firms, both small and large, has allowed him to be exposed to many different facets of the AE industry.
Jared has served on several boards of directors and served as treasurer for several organizations. He was also heavily involved with the American Council of Engineering Companies of Virginia. He is a speaker, writer, and adviser on topics of business management and strategy with an emphasis on the AEC industry. He has worked as adjunct faculty for the Virginia Commonwealth University Executive MBA program, teaching business planning, and has been a guest lecturer for professional services MBA classes at the University of Richmond.
Jared is a registered professional engineer. He has BS and MS degrees in Civil Engineering, with a structural emphasis, from Virginia Tech and an MBA from Virginia Commonwealth University.