Essential Training for Architecture and Engineering Firm Principals

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KNOWING you have to maintain a healthy backlog, sustain profitability, and keep top talent engaged is the first step towards becoming an invaluable AEC firm principal. EXECUTING these and other mission-critical tasks separates real-deal principals driving firmwide success from those who struggle to move beyond project management roles. 

The best architcture and engineering firm principals aren't born knowing what do to. They learn from highly successful leaders sharing their hard-won knowledge at AEC Principals Bootcamp.

Register for this executive education course and applying actual examples, tools, templates, and techniques, you and peer AEC firm leaders learn: 

  • Mental shifts you MUST make to become an effective AEC firm principal, and how to make them
  • How to identify and leverage your firm's value proposition
  • Platinum firm success strategies for niche and commodity markets
  • How to overcome hurdles to sustainable growth
  • Where to expand into new geographic, practice, and client areas without making big mistakes
  • How the J-curve guides smart strategic growth decision making
  • Keys to linking high-level strategic planning objectives to actionable targets
  • Business development hacks used by top performing AEC firms
  • Market sectors to avoid and which have the greatest profit potential, right now, using PSMJ’s exclusive Go/No Go tool
  • Five organizational structures that deliver superior results, and how to choose the right one for your firm
  • And so much more!

"Since Principals Bootcamp, we have become a much better company in many respects. PSMJ is solid gold in our books."

"Excellent course. Learned so much. I'm very excited to send more staff to this course as well as others offered by PSMJ."

"One of the best seminars ever. Recommended for anyone on a principal level."

Jeff Romeo | Principal
Fitzmeyer & Tocci Associates, Inc.

Anthony Guckert | Senior Vice President

The Traffic Group Inc.

Darrell Haight | President and CEO Trace Associates

AEC Principals Bootcamp helps you master the skills and strategies you need to advance your career and grow your firm... GUARANTEED!

MOVE FROM TACTICAL TO STRATEGIC THINKING: "Big Picture" Traits of the Most Successful AEC Principals


We start with a careful explanation of "Big Picture " traits shared by the most successful AEC principals, and how to move your own management vision in the right direction. 

Next we dive into exactly how the best Principals keep pipelines full and secure projects with the greatest profit potential. 

DESIGNING A STRUCTURE FOR YOUR SUCCESS: Rethink Your Firm's Org Chart and Put the Right People in the Right Roles


Obsessing about chargeability won't lead to higher profits, nor will neglecting to leverage the hidden value of your firm's intellectual property. See how successful firms use counterintuitive pricing strategies and more to crush revenue goals.

Growth and improved profitability is impossible without the right people in the right roles. We break down org charts at successful AEC firms to find the core commonalities, so you can rethink yours.  

MAXIMUM TEAM PRODUCTIVITY: Hang on to Top Performers, Develop to Full Capability, and Recruit More Like Them

OWNERSHIP & LEADERSHIP TRANSITION: Preparing For, and Managing Through, Inevitable Change 

After 45 years of helping AEC firms grow and succeed, we've learned the core elements of effective leadership. Learn the secrets of driving eye-popping returns from your biggest investment: your people!

Because change is inevitable, successful Principals know how to get themselves and their teams  through an ownership transition. Learn proven strategies for smooth transactions.

“This is the third time I’ve attended a PSMJ Principals Bootcamp and I continue to learn new things.”Dan McCauley - President | Great West Engineering

“Outstanding! It showed me what I didn’t know but need to know.” James Reittinger - Associate Principal | Treanor Architects

“Very worthwhile seminar covering a great range of topics relevant to all A/E/C businesses.”

Melinda Graham - Principal | Studio

Principals are Key to Every AEC Firm's Success.

AEC Principals Bootcamp registration includes...

LIVE training, via online sessions or at one of our new IN-PERSON locations: 

So acquire the skills and methods the most successful leaders use to excel!

Conducted by industry experts who have helped hundreds of AEC principals transform their careers and boost firm finances.

AEC Principals Bootcamp shows you how to...

AEC Principals Bootcamp Digital Toolbox: 

You get exclusive access to a suite of apps, tools, templates, checklists, and more to multiply the value of your Bootcamp experience (a $695 value).

  • Maintain a strong backlog in any economic environment
  • Set staffing levels that perfectly match your project needs
  • Recruit top talent and compete for the most lucrative projects
  • Initiate proven new business development strategies
  • Raise your multiplier to 4.0 or higher
  • Make pay and incentive comp decisions that align with both markets and your talent demands
  • Prepare your next generation of leaders to take the reigns
  • And so much more!

Ongoing Implementation Support: 

You get two hours of one-on-one email and phone support with PSMJ experts, available for a full year after your Bootcamp is finished!

The AEC Principals Bootcamp Workbook:  

Get ALL of our proven instruction and step-by-step strategies, either LIVE ONLINE in 2-hour modules in the convenience of your firm's office or your home office, or IN-PERSON at your choice of world-class meeting facility. 

Over 600 pages packed with every slide you'll use in the training, perfect for keeping your MUST-DO initiatives on track long after your Bootcamp is complete (a $197 value).

Our Promise to You

GUARANTEE: This training program is focused on helping you become an even more valuable member of your firm by explaining skills and techniques used by the most successful leaders. We’re confident this course WILL help you – as it has thousands of other A/E/C Principals. If this program or the tools you acquire don’t have a positive impact on that goal, we will refund your fee or arrange for you to attend another PSMJ program at no cost. You take no risk!

AEC Principals Bootcamp is AIA CES-registered to provide this content. This Bootcamp earns you up to 13 LU Hours, CEUs, or PDHs. Not all state and licensing boards accept these programs for learning units.
PSMJ is a registered provider with the Florida Board of Professional Engineers (provider #3546). PSMJ is a registered provider with the Florida Board of Landscape Architects (provider #2844 course #10513). 
For more information, please contact our education team at (617) 965-0055 or

Level Up With On-Site Training

Maximize your entire team’s skill level when you bring this dynamic training in-house with a program customized for your firm. It’s the cost-effective way to develop superior Principals at the enterprise level.


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