What Can the AEC Industry Learn From Apple and Southwest Airlines?

Join us for a complimentary webinar by author Bob Kelleher (Author of “Louder Than Words”- 10 Practical Employee Engagement Steps that Drive Results” and the soon to be released “Creativeship”- A Novel for Evolving Leaders)

“Co-branding” is linking one’s employment brand to one’s product and or service brand. But some companies go even further. They connect into a third dimension of branding (“tri-branding”) by also engaging their clients and other key stakeholders to become brand ambassadors.

Join us for this enlightening webinar to explore ways to leverage your firm’s employment brand to attract and engage both employees AND clients!

Through this branding webinar, you will learn:

• The importance of defining and branding your culture: Evaluate your current culture from the inside-out
  
  
• How to link your recruiting strategy to your brand: Compile a hiring profile based on behaviors and traits and develop brand messaging that sells your story to employees:
  
  
• How to engage and retain your employees: Integrate your brand into every part of the employment experience; and
  
  
• The importance of leveraging social media: Social media has become the great brand accelerator. Learn the importance of embracing social media as an employment, cultural, and client connector.

The webinar recording is available for viewing - call PSMJ's Education Department at (800) 537-7765 or (617) 965-0055 for more information.

Presenter:

Bob Kelleher, Founder and CEO for The Employee Engagement Group

(www.employeeengagement.com)

Bob Kelleher is a noted speaker, consultant, and author of Louder Than Words: 10 Practical Employee Engagement Steps That Drive Results and the soon to be released Creativeship- A Novel for Evolving Leaders. Bob is also the founder and CEO of The Employee Engagement Group, a global consulting firm that works with leadership teams to implement best in class employee engagement and leadership cultures. Bob’s experience is deeply rooted in the AEC industry, having served as COO for a major environmental firm and H.R. Director for AECOM.