PSMJ Resources, Inc. | Architecture, engineering, and construction firm management. - Authoritative Intelligence for A/E/C Firms
Business Development for the A/E/C Firm Seminar
Everyone in your firm must bring in new work,
not just A/E Marketing and Business Development professionals.
Great idea in theory, but do the people in your firm know how to put it into practice? They need to. Especially now…
In the “new normal” of the A/E industry, small and medium-sized firms like yours must produce more with less, and one of the best opportunities to do that rests in your marketing and business development activities. The ability to cultivate relationships is key, as is improving teamwork between your Marketing/Business Development teams and your firm’s design, admin, HR, and executive teams.
Give your firm members all the skills they need to bring in new work and persuade current clients to give you more by sending them to PSMJ’s Business Development for the A/E C Firm Seminar: THE Program on How to Get and Keep Clients. This spring, PSMJ is hosting 3 locations all across North America:
April 26-27, 2012 – Boston, MA
May 10-11, 2012 – Chicago, IL
June 7-8, 2012 – Seattle, WA
Register now!
Click here to view the brochure.
" The course was very beneficial and opened up my mind to new, effective practices."
- Elise Holder, Marketing Coordinator, Burns & McDonnell
This program is designed to give everyone in your firm—from the newest employee to the most seasoned principal—the tools and confidence they need to succeed in bringing in more work for your firm. It is particularly useful for principals and directors, project managers, marketing staff, and anyone else involved in business development and client relations at your firm.
7 New Things for 2012!
Have you attended PSMJ’s Business Development for A/E/C Firms Seminar in the past? PSMJ continually updates our Business Development for A/E/C Firms Seminar to ensure we present the most up-to-date research and trends to BD professionals in the A/E/C industry, so we can help you improve every single aspect of your firm’s overall business development program. If you’ve attended in the past, you’ll learn at least 7 new things from the experts, including:
- How YOUR business development program is effected by the technological explosion in the industry and how to develop a new program that works in 2012.
- How to develop your own personal marketing and networking plan using face-to-face contact, social media, and traditional communication techniques.
- How to manage protocols and message control within your social media campaign as staff members begin to communicate about the firm
- How do develop an amazing mailing list database, virtually for free.
- How to “get into” public agencies and other clients who try to limit your access.
- How to identify and deal with the three major axioms of client behavior you need to know.
- How to effectively budget for business development in a time when traditional methods and budget guidelines no longer apply.
6 ADDITIONAL BONUSES FOR REGISTRANTS
1. Review actual examples of winning proposal and presentation materials
2. Receive PSMJ’s proprietary templates to develop a simple and highly effective marketing plan for your firm
3. Get feedback and critiques of your actual business development and marketing materials by PSMJ’s experienced professionals
4. Participate in several “hands-on” workshops which give you the opportunity to work individually and in teams on a variety of business development skill-sharpening exercises
5. Receive our free “hot line” that directly links you to your instructor, letting you get answers to your questions immediately and long after the seminar is over
6. A complimentary 3-month subscription to PSMJ’s renowned business development publication— A/E Marketing Journal
Who Should Attend
- CEOs/COOs/CFOs
- Principals
- Branch Office Managers
- Associates
- Department Heads
- Senior Project Managers
Dates and Locations
April 26-27, 2012 – Boston, MA
Hyatt Harborside
101 Harborside Drive
Boston, MA 02128
Room Rate: $179 single/double
Hotel Cut-off Date: 4/4/12
Phone: 617-568-1234
Website: http://harborside.hyatt.com/hyatt/hotels/index.jsp?null
May 10-11, 2012 – Chicago, IL
Hyatt Regency Chicago
151 East Wacker Drive
Chicago, IL 60601
Room Rate: $199 single/double
Hotel Cut-off Date: 4/13/12
Phone: 312-565-1234
Website: http://www.chicagoregency.hyatt.com/hyatt/hotels/index.jsp?null
June 7-8, 2012 – Seattle, WA
Sheraton Seattle Hotel
1400 Sixth Avenue
Seattle, WA 98101
Room Rate: $199 single/double
Hotel Cut-off Date: 5/7/12
Phone: 206-621-9000Website: http://www.starwoodhotels.com/sheraton/property/overview/index.html?propertyID=460
Kenneth C. Tichacek, Associate AIA, is known as “The Proposal Doctor” to the many PSMJ clients he works with and is the founder and principal of Think Like Your Clients, LLC. He has over 25 years in the A/E/C industry including experience as both a public and private sector client.
Eric H. Snider, Ph.D., P.E., DEE, has been actively involved with the A/E industry for more than 30 years,and has been affiliated with firms ranging in size from 5 individuals to more than 3,000. His roles have included technical direction and direct line management as well as long-term assignments in local, regional, and national marketing direction roles.
Karen Compton, CPSM, is a principal with A3K Consulting, a California based business development and strategic planning firm specializing in the built environment. She has more than 14 years experience as a business development professional in the fields of architecture, engineering and construction.
A/E/C Marketing Bootcamp
Testimonials
“One of the most inclusive marketing and client development seminars I ever attended.”
— Pete DeWire, PM/Client Development, Larson Design Group
“This information will change our marketing and hopefully our future, in a positive sense.”
— Robert Bennett, President, Bennett Architects, Inc.
Cancellations received in writing at least 30 days prior to the program receive full refunds. Cancellations received in writing at least 11 days prior to the program receive a credit letter, good for 6 months, towards any PSMJ program or product. Cancellations made 10 or fewer days prior to the program and/or no-shows are not eligible for refunds or credits. You may substitute attendees at any time.
Refund and Cancellation Policies
Discounts for 3 or more attendees from the same firm attending the same location are automatically applied. Team discount cannot be combined with the early bird discount. 3 Attendees Discount – First two registrations are at full price and the third one is at 50% off the full price. 4 Attendees Discount – First three registrations are at full price and the fourth one is FREE. 5 Or More Attendees Discount – First three registrations are at full price, the fourth one is FREE and the fifth one and each additional registration are at 25% off the full price each.
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