A strategic plan is your carefully considered written description of where your firm is going and how you will gain competitive advantage by capitalizing on the unique capabilities of your firm. It accomplishes the following:

• Identifies what you bring to the marketplace to provide value for clients.
• Presents a specific vision of what your firm will look like in the future.
• Establishes measurable firm wide and operational long-term and interim goals.
  Defines the strategies that will achieve your goals.
• Assigns responsibility and accountability for making it happen.