Introduction

Part One: Defining True Leadership
.....1. Why Leadership Is Important
.....2. Mastering Yourself
.....3. The Motivating Factors

Part Two: Putting the Plan In Place
.....4. Setting Your Yardstick for Growth
.....5. Gather All the Pieces
.....6. Outlining the Process

Part Three: Strategic Planning Session
.....7. Strategic Planning Process
.....8. A Vision to Pursue
.....9. Mission Impossible?
.....10. Developing an Effective Marketing Plan
.....11. Researching Future Markets
.....12. Design as a Business
.....13. How to Deal with a Banker
.....14. Creating the Community
.....15. Ownership Transition
.....16. Making Strategic Planning Work

Part Four: The Next Step, Action!
.....17. Getting the Ball Rolling
.....18. The Client Focus
.....19. Your Image and Your Price
.....20. What You Need to Know about Project Delivery
.....21. A Beginner's Guide to Using Consultants
.....22. Then There's the Matter of Getting Paid
.....23. Tackling the Feds
.....24. Limiting Your Liability
.....25. Networking, Networking, Networking

Appendices
.....A. Proposals That Get Work by David A. Stone
.....B. PSMJ List of Marketing and Management Consultants

Index