PSMJ's Guide to Successful Alliances for A/E/C Firms
Demystifies the process of implementing successful alliances and gives you the tools you need to leverage this critical strategy.
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PSMJ’s Guide to Successful Alliances for A/E/C Firms give you easy-to-use, authoritative guidance on:
- Selling the importance of alliance-building as a business strategy
- Developing a strategic plan for your alliance activity – and ensuring it really happens
- Researching prospective partners and reaching a final decision
- Goal setting and making the alliance work
- Building effective alliance leadership and management
- Surviving change as your alliance evolves
Click here to download a PDF of the Table of Contents and Introduction |
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