PSMJ Resources, Inc. | Architecture, engineering, and construction firm management. - Authoritative Intelligence for A/E/C Firms
PSMJ’s Public Relations Survival Guide
Today A/E/C firms must use a host of public relations and promotional tools to raise awareness and image in the marketplace. Learn how to choose, develop, and implement an effective public relations program for your firm.
Public relations programs are no longer an option for A/E/C firms. The battle for the attention and minds of your clients is fierce. If you are not part of the effort to win the mind share of potential clients, your competition surely will be.
The days when firms relied solely on their reputation of doing good work, professional standing, and waiting for the telephone to bring in work are long gone.
Today A/E/C firms must use a host of public relations and promotional tools in a carefully orchestrated program to raise awareness and image in the marketplace. Learn how to choose, develop, and implement an effective public relations program for your firm.
- 1. Fundamentals of Public Relations
- 2. Strategic Public Relations
- 3. Research - The Critical First Step of Public Relations
- 4. Understanding Your Audience
- 5. Uncovering Your Public Relations Potential
- 6. Understanding the Media
- 7. Your Arsenal of Media Relations Tools and Tactics
- 8. Beyond the Media
- 9. Special Events, Programs, and Outreach
- 10. Communications in a Crisis
- 11. How Do You Measure Results? Appendix Glossary Index
$225.00
You may also be interested in this/these product(s)
Recently Viewed Products
Winning Proposals: How to Build Proposals for Extreme Impact / Category: Business Development
Get real proposals marked up by our panel of proposal experts, and learn the methodology behind creating a blockbuster proposal every single time.
How to Get the Best Clients at the Highest Fees / Category: CEO or Principal
Nine out of ten A/E/C firms still sell “time” on a cost-reimbursement basis, instead of selling on the basis of the value they bring to the project. How to Get the Best Clients at the Highest Fees gives you the guidance you need to stop this cycle!
Essential Bulletproof Presentations / Category: Business Development
Dramatically improve your presentation skills with proven strategies for putting your best foot forward in the interview process.
PSMJ’s Guide to Finding Outstanding Employees Fast / Category: Human Resources
A step-by-step guide to winning the war for talent in the A/E industry.
Passing the Torch: A Toolkit for Leadership Development and Tran / Category: CEO or Principal
Develop a strategy for leadership development and transition that will keep your firm thriving well into the future!
