Staying Small Successfully
Learn how to meet profit goals and manage growth while staying small.
Includes more than 50 examples of real design firms achieving remarkable success with limited staff.
Table of Contents
1. Planning and Strategy
2. Focus Your Practice
3. Strategic Alliance
4. Servicing the Client
5. Personnel
6. Compensation
7. Managing the Bottom Line
8. Information Technology
9. Growth
10. The Psychology of Winning
11. Do's and Don't of Success
Appendix A: Buy/Sell Agreements
Appendix B: Preparing Your Marketing Plan: Techniques & What to Include
Appendix C: Is Your Cover Letter Making a Difference
Recommended Reading
Index
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