Professional service firms that do effective strategic planning report profits that are 25-30% higher than firms of comparable size that do not.. Yet amazingly, nearly 70% of A/E/C firms don’t do any real strategic planning!
With this one-of-a-kind resource, you get practical guidance for each critical business area of your firm: strategy; marketing; project delivery; HR; finance; and leadership/ownership transition. Includes unique work sheets, questionnaires, and a sample plan.
The manual includes a CD of all worksheets in Microsoftâ format.
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Introduction—How to Use this Manual
Part 1—The Strategic Planning Process
1. What is Strategic Planning?
2. Who Should be Involved in the Planning Process?
3. Your Facilitator
4. The Planning Meeting
Part 2—Contents of a Strategic Plan
5. Current Status
6. Establishing Measurable Goals
7. Purpose
8. Creating the Right Culture for Your Firm
9. Your Business Model
10. Marketing
11. Organizational Structure
12. Project Delivery
13. Information Technology
14. Financial Management
15. Human Resources
16. Leadership Transition
17. Ownership Transition
Part 3—Implementing the Strategic Plan
18. Developing Your Strategic Plan
19. Communicating the Plan
20. Adjusting as You Go
21. Establishing Linkage
22. Pitfalls to Avoid
Part 4—Appendix
A. Example Strategic Plan